DATA DOESN'TDECIDE.PEOPLE WHO READ IT DO.
I turn messy spreadsheets, scattered orders, and broken workflows into decisions people can act on fast.
SELECTED WORK
03 studiesServices I provide
I help e-commerce & consumer teams turn messy operational data into structured, repeatable business decisions.
Document end-to-end operational workflows, eliminate bottleneck drop-offs, and map optimized AS-IS vs TO-BE SOPs, delivering clear multi-channel visibility.
View Vrinda Retail Case Study →Build zero-upkeep Excel reporting models tracking SKU inventory health, order turnover, and sales velocity without manual errors.
View Pharma Sales Case Study →Analyze 96,478 orders across 9 joined data files, isolating freight burdens, seller concentration risks, and customer cohorts.
View Olist E-Commerce Case Study →Blog & Articles
Thoughts on business analysis, requirements gathering, and operational frameworks.
Requirements Gathering in BA
Writing down a requirement is only the starting point: the real work is managing, refining, and prioritizing as things change.
Read Full Post →What Progress Actually Looks Like
How understanding business analysis shifted my daily thinking, from mapping coffee ideas to building consistent habits.
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